How much to charge for a membership site?

Price based on value and willingness to pay, not just competitor averages. Start by defining the outcome members get and the cost of alternatives.

Content memberships often price lower, community and professional benefits price higher, and service memberships price highest because they include time.

Use 2 to 4 tiers with clear differences, and include an annual option that saves money to improve cash flow. Track conversion and churn. If churn is high, improve onboarding and value delivery before raising price.

Pricing is a retention strategy, not just a revenue lever.